What does starting a job, seeking a promotion, making a sale, or going to a parole officer all have in common? That’s right! They all usually have some form of an interview included. With different types of interviews all around us and the increasing need for interviewing skills; why are so many candidates failing at their interviews? The answer is… no one focuses on the interview, or they practice for the interview during the interview, which is a horrible practice. I’m going to focus solely on the interview process: the before, during, and the after process.
Before the interview- The process that is prior to any form of interviewing including but not limited to initial phone screening. The best way to begin the interview process is to start with research. This step is an essential predecessor for the “During the Interview” process. You may ask what I need to research. The answer is simple:
1. The length of time the company has been in business.
2. Key products and services provided
3. The current company trends:
a. Financial
b. Opportunities
c. Projects
4. How your skills bring value to the company
5. Names of key decision makers
6. Analysis of key competitive companies
The bulk, if not all of this information is typically available on the company website. Other places to find the necessary information is: networking with people, company blog, marketing material, news sources, associations, career web sites, and company annual reports. With the increase of technology there have become more ways to research a company:
Social networking:
LinkedIn.com
Facebook.com
Bebo.com
Reunion.com
Ryze.com
Switchbard.com
MySpace.com
Home.services.spaces.live.com
Ziggs.com
Zoominfo.com
And business information sites:
Hovers.com/free
Bizjournals.com/research
Dnb.com
Ceoexpress.com
Corporateinformation.com
Bloomberg.com
Once you have all your researches complete, it is best to see how you fit. Look for the ways your skills will be of value to the company. You will essentially be answering every interviewer primary question: why should I hire you? You will be able to logically inform them how your skills meet the needs of the company, and use your accomplishments to support your statements.
Okay, so you have done all the research and your hiring statement is perfect. Complete with accomplishments that will make the CEO want to offer you their position. So, what’s next?
Studies have shown that 33% of job positions are filled by a referral – a person who currently works for the company and can vouch for you skills and work ethic. Meanwhile only 1% of positions are filled by job boards. Statistically speaking, it will be best to find yourself a referral. Preferably someone who can influence the hiring process, if not, any referral will suffice.
Although it is not entirely impossible, it is seemingly difficult to get employed without speaking to someone. Do not be afraid to get in contact with your referral. Use email, social network, and the most efficient- phone or webcam. Speaking to a person over the phone allows you to engage in conversation that is difficult to do by other means, build rapport, and let the person know you are not some robot typing up countless emails.
PRACTICE! PRACTICE! PRACTICE!
The most overlooked step in the pre-interview process is practice. There are a few parts of the interview that you can’t practice enough:
Opening chit-chat or small talk
Your marketing message and bio
Responses to interview FAQ’s
Responses to industry related questions
Responses to sticky questions (ethical)
Your closing points
There are two great methods for practicing:
1. 1-0n-1
2. Video recording
1-on-1 – in a formal interview setting, practice the entire interview process. Ask the person for tips and certain things they notice. Play the part by wearing your planned interview attire.
Video recording – grab a camera and record your self practicing. After you successfully convey your desired message in the effective manner you were aiming for, turn off the volume. While the volume is off, pay close attention to your facial expressions, body language, posture, and mannerism.
Finally, be persistent. Nothing impresses an interviewer more than you active desire to fill a position at their company. CONGRATULATIONS! You now know the full pre-interview process; let us now move forward to the “During the Interview” process.
During the Interview – the process defined as the time you arrive to the interview (15 minutes early) to the time you leave the interview. The interview can be many types and variations, so instead of going through each one individually, I’ll cover the tactics needed in any of the forms.
I’m sure you are already a few steps ahead since you followed the advice in “Before the Interview” section, and practiced extensively. Make sure you have your required materials: paper to take notes, pen, questions you plan to ask, resume, and your cover letter.
Now you have checked that you have all of your materials, checked in with the secretary, and had a seat; relax. You have all the confidence, abilities, and skills needed to land a job offer from the interview. Put to use your practice, and your interviewing statements of why you should be hired. You have the power during the interview not the interviewer. You will be hired based off of YOUR responses, YOUR accomplishments, and YOUR skills. Knowing that it’s all in your hands should put you at ease and allow you to ace the interview.
Tips:
1. Smile – no interviewer wants to hire someone who does not s